HUGO RR
There are more than 26 million refugees across the globe (in 2019), and more than half of these refugees are under 18 years old. Living in tough conditions, their talent and potential is often wasted. KLABU, which means ‘club’ in Swahili, builds sports clubs in refugee camps and settlements. By raising funds from its own sportswear range, KLABU builds sturdy club houses and facilities, and provides sports equipment and clothing through an innovative library system.
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Glassworks worked closely with Wieden+Kennedy to animate KLABU’s launch film. Building on the colours and patterns of this vibrant campaign, Glassworks director Hugo Rodríguez Rodríguez blurred the lines between KLABU’s print campaign, clothing line and launch film through colourful cel animation filled with energy. Scott Harris, Head of Colour Glassworks Amsterdam, created the final look for this film launching this exciting initiative.